How to use Social Media for a Start-Up Busines

I was appointed to a company for my internship, Mountain Pass Solutions (gomountainpass.com) they provide software for higher education for a better and easier workflow. We have been using three major sources of social media for the business, Facebook, LinkedIn, and Twitter. So far, Facebook and LinkedIn have been the most helpful; we’re still trying to figure out how to strategically use Twitter to actually gain traffic. We realized that when we were first using Twitter that we are only limited to a small amount of characters per post (about 140). Today, we have decided that using an engaging photo with a brief description will allow us to use hashtags to possibly gain more attention, it will be interesting to see if this works while checking Cyfe tomorrow.